Analytics Social Data Hub
This past week Google invited social networks to integrate their activity streams with Google Analytics in an effort to get better visibility and tracking within the analytics tools. Essentially this would give marketers more measurement tools in terms of engagement and social activities like sharing and liking content, brands, and companies.
By essentially calling all of the social networks to openly participate will allow more data to flow into your analytics reports to provide more transparency to your social impact.
What does this mean? Any network can integrate their streams – like +1, votes, and comments – into the Google Analytics social reports, which will be fully available next year to the many marketers, publishers, and websites that are using Google Analytics for free. Effectively extending the work that was done to integrate Google+ into the web analytics data analysis and extending this to other social networks.
Several big sites have signed on to this initiative, including: Reddit, Digg, Delicious, TypePad, among others.
To find out more developers can visit the Activity Stream Integration site.